Kenyas Rose Imports to Holland Essays

Kenyas Rose Imports to Holland Essays Kenyas Rose Imports to Holland Essay Kenyas Rose Imports to Holland Essay 2008). The Future Prospects and Trends of the Flower Industry in Kenya The new trend shows the cost of production is increasing while the overall consumption is declining. Therefore, there is need to shift more attention to consumption oriented approaches. Quality, cost and diversity of products will be determinants for survival in the industry. Consumer demand for fair traded flowers shall take a front stage. Good production practices, competitive advantages and strategic behavior will determine the sustainability of the industry. Modern distribution will dominate the market with new business drivers. Different product concepts and positioning (flowers and plants arrangements) that will satisfy the increasing consumer demand for variation in personal gifts and taste will account for a significant percentage of the turnover of the flower market.